In the heart of the pandemic, Thermo Fisher Scientific faced a critical challenge: How to go to market with a new product and a new form of defense against COVID-19?

The stakes couldn’t have been higher. It was a high-profile, global product launch — and one with the potential to safeguard people and organizations everywhere. And it was needed at a pandemic pace.

At a pandemic pace, we partnered with some amazing clients to craft everything from presentations to policymakers to an integrated, global launch campaign for the people who needed it most.